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Monday, April 27, 2020 | History

1 edition of Essentials of marketing research found in the catalog.

Essentials of marketing research

Joseph F. Hair

Essentials of marketing research

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  • 20 Currently reading

Published by McGraw-Hill Irwin in New York, NY .
Written in English


Edition Notes

Includes bibliographical references and index.

StatementJoseph F. Hair, Jr. ... [et al.].
Classifications
LC ClassificationsHF5415.2 .E894 2010
The Physical Object
Paginationxvii, 398 p. :
Number of Pages398
ID Numbers
Open LibraryOL24434886M
ISBN 100073404829
ISBN 109780073404820
LC Control Number2009037488
OCLC/WorldCa320804014

This book is concerned with providing an introduction to marketing research. This means that all the basic elements of method, techniques, and analysis are covered, including those at a more sophisticated level. But, the book is NOT a book of only essentials. The methodological scopeFile Size: 6MB. Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business Edition: 3rd


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